UN Women today launches a takeover of media sites in some of the most visible, high-traffic locations in the world to mark International Women’s Day and its theme “Think Equal, Build Smart, Innovate for change”.
‘Impossible to Ignore’ celebrates the female artists, scientists, inventors, engineers, designers and innovators leading their fields all over the world.
Helene Molinier, Director of UN Women Innovation Facility said, “We need to provide women around the world with access to the resources they need to become innovators in their own right, but also to level the playing field in accessing benefits of innovation around the world. We are so thrilled with the power and impact of ‘Impossible to Ignore’. Let’s make sure we don’t go another generation ignoring the extraordinary contributions women make.”
Despite being pioneers, the UN’s selected ‘Impossible to Ignore’ women have been somewhat overlooked. To shine a spotlight on their groundbreaking achievements, members of UN Women Global Innovation Coalition for Change (GICC) and Havas Group, have secured media placements from partners and supporters around the world to deliver over 2 million impressions in a single day.
Havas Group spokesperson and GICC member, Faye Raincock said; “We are blown away to know that millions of people will be confronted by ‘Impossible to Ignore’ today in different time zones and on different continents. It has been a privilege to make this campaign happen and we’re very proud of it. These women are pioneers and they must not be ignored a moment longer.”
From New York City’s Times Square and JFK International Airport, to the digital billboards of the World Trade Centre and Westfield London. From the London Underground and railway stations across the UK, to a Facebook filter provided worldwide; this co-ordinated takeover incorporates over 1,000 different appearances on digital, out of home and print platforms.
A series of arresting images of today’s female innovators emerging into the light; forcing people to stop, pay attention and be inspired by their example.
Shot by two leading portrait photographers in London and New York, Bibi Cornejo Borthwick and Amy Troost, the ‘Impossible to Ignore’ women being celebrated today include:
- Amy Williams – Amy founded ethical advertising platform Good Loop. Good Loop allows consumers to opt into advertising and puts revenue back into good causes.
- Dr Christyl Johnson – Is the first African-American Deputy Director NASA has ever had. She began her career in space exploration as an intern and never looked back.
- Beatie Wolfe – is a singer-songwriter and innovator of exceptional talent. But not being satisfied with just making beautiful music, she’s dedicated much of her life to innovating the music field including a research study that has proved the link between music and better outcomes in dementia patients.